Six copy specialisations.
Brand, PR, pitches, fundraising, eBooks and web pages.
Brand voice frameworks, taglines, messaging hierarchies and the copy that runs through everything your brand says. Consistent across channels, recognisable at a glance.
Homepage, about, service pages, landing pages. Copy structured around how each visitor arrived and what they need to believe before they take the next step.
Grant applications, donor appeals, crowdfunding campaigns and impact reports. Copy that moves people to give because it explains, honestly, what their money will do.
Press releases, media pitches, executive statements and bylined articles. Written to get picked up, not filed.
Lead-generation eBooks, white papers, research-led guides. Substantial pieces that earn the download and deliver what they promise on the cover.
Investor decks, client pitches, internal strategy presentations. The story arc and the words, structured so the room follows and remembers.