Four stages. Every time.
A structured process is not bureaucracy. It is what separates a brief from a delivery without surprises.
You share the brief. We ask the questions that reveal what the brief does not say. The audience, the objective, the context, what has already been tried. Most of what determines the copy quality happens before anyone writes a word.
We research the audience, the sector, the competitor copy, and the specific language your readers use when they describe the problem you solve. Structure is agreed before the draft begins.
First draft arrives with annotation notes explaining the key decisions. Revision rounds are purposeful, not open-ended. Every change is tracked and documented.
Final files in the format you need. A delivery note covering the primary copy decisions. Optional brand voice documentation so whoever writes next can maintain the register.
